COOP MOBILE WINS INTERNATIONAL SUSTAINABILITY AWARD AT MVNOS WORLD 2026
Coop Mobile recognised on the global stage
Coop Mobile has won the Sustainability Champion Award at the prestigious MVNOs World Awards in Amsterdam, one of the most respected industry recognition programmes in the global mobile virtual network operator sector.
The award, presented at the annual MVNOs World conference — now in its 24th year — recognises MVNOs and MNOs demonstrating exceptional commitment to sustainable practices, reduced environmental impact and industry-wide green initiatives.
Coop Mobile launched in February 2026 as the Channel Islands' first MVNO, and the win comes within a few short months of the service going live. The judges recognised Coop Mobile's digital-first, values-led approach to mobile, which includes a fully online self-service model, SIM distribution through existing grocery and pharmacy locations, refurbished handset options, and SIM cards made from recycled plastic. The model is designed to reduce emissions, minimise electronic waste and support responsible consumption, all aligned with the Channel Islands Coop's core principles of ethical trading, fairness, community and sustainability.
Coop Mobile also integrates directly with Coop Membership, returning tangible value to members through monthly grocery savings, with 35% of customers saving more than the cost of their mobile plan each month.
David McGrath, Chief Membership and Marketing Officer for the Channel Islands Coop said: “Sustainability has been a core focus of Coop Mobile since inception. The model had to align with the Coop’s principles. The launch has been very successful and is delivering value for our customers and for the business. This Award reflects our commitment to sustainable innovation, creating value for our members and delivering ethical products and services for our communities.”
MVNOs World, now in its 24th year, brings together the world's leading mobile brands to explore innovation, market trends and best practice, and its annual awards celebrate the most inspiring work across the MVNO industry over the past twelve months.
